- Ease on down the road
- Why Israel Cannot Solve Its PR Challenge (or, It's The Message, Stupid!)
- Normalcy in gaza, ramallah
- Musical monday #145
Posted: 15 Jun 2010 04:33 AM PDT
In a report about three Israeli policemen who were attacked, one of whom was killed, Isabel Kershner writes:
The Israeli military, which maintains overall control in the West Bank, has been easing movement for Palestinians in line with improving security and a readiness to help the local economy grow. Roadblocks have been removed as newly trained Palestinian security forces loyal to the Palestinian president, Mahmoud Abbas, began to assume a more active role.
I'm not sure if she's implying a cause and effect. But Treppenwitz does more than imply it:
It seems that ever time the Israeli government removes check-points, or in any way makes an effort to ease the conditions of the Palestinians, the thank you we get in return is terror.
It's remarkable that Israeli security measures are denigrated and portrayed as overreactions; but the minute the reason for those measures asserts itself, there is mostly silence from those who demand that Israel ease up on the Palestinians.
Posted: 15 Jun 2010 03:43 AM PDT
I received the following by e-mail:
Why Israel Cannot Solve Its PR Challenge (or, It's The Message, Stupid!)
By Glenn Jasper
I spend my days helping clients develop and implement PR campaigns designed to promote the company in such a compelling way that its key audience will respond positively to what the company is communicating. Ultimately, the goal is always to build momentum and help the company achieve its potential.
So given that professional experience, it should be relatively simple to diagnose the PR problems Israel is having and prescribe a certain program to improve the situation.
And it is simple, but not in the way you might think.
Much has been written over the past few weeks - ever since "The Flotilla Affair" - about the overall weakness of Israel's PR, both when crises hit and in general. And they all brought wonderful examples of how and why Israel's PR has missed the mark.
But I'm afraid they've missed the mark as well.
One example lamented Information Minister Yuli Edelstein's frustrating cell phone contact system. But that is wrong, because fixing Edelstein's voicemail wouldn't help fight the incredible PR machine our enemies have built.
Another article suggested that as long as Israel is not able to separate the politics from the tourism, Jerusalem's tourism industry is going to suffer. But again, that is incorrect. Jerusalem is the center of the religious universe, and as such is going to be the hottest point on Earth for conflict. That is the deal and we must all understand and even embrace that. But this is irrelevant as well, in terms of the larger question about Israel's PR, although we are getting closer to the point.
Another PR complaint over the years has been the lack of Israel spokespeople who are able to speak strong English. Well, we now have Mark Regev at the wheel, one of the best I've ever seen, as well as Michael Oren in the U.S., who is fantastic.
And yet, Israel has had one of its worst PR runs over the last 12 months that it has had in decades. Doesn't this seem strange to you?
How can it be that we did better PR during the post-9/11 phase, when Ariel Sharon - who had trouble speaking "sound-bite English" - was prime minister, than we are doing now, when U.S.-educated Binyamin Netanyahu is at the helm?
When you consider the overall futility of the three above arguments of 1. Logistical ineptitude (the Edelstein example), 2. Brushing aside the negative, in favor of the positive (the Jerusalem tourism example) and 3. Native-English-speaking spokespeople (The Regev-Oren-Bibi example), there is only one conclusion that should be drawn.
It's not about any of these things.
To understand why we are failing, we must first look at why the other side is succeeding. And the answer to that question is simple: A unified message.
It wouldn't matter of Edelstein drank Red Bull 24 hours a day and was 100% available for all requested interviews. Because an hour later, someone from the government opposition will submit to an interview and completely contradict what Edelstein has said.
It doesn't matter that Jerusalem has wonderful views, great restaurants and almost-perfect weather, especially this time of year. Because the world is being told - by Jewish-Israelis - on a regular basis that Jerusalem is a place of conflict, and that the conflict is all the fault of the Jews.
And it doesn't matter that we have our strongest international spokespeople since the days of Golda Meir and Abba Eban.
Because we do not have that item that can often be the difference between success and failure for any PR campaign. In fact, it should be the cornerstone of any campaign.
It is the unified message.
After 9/11, Israel was unified, not only in its condemnation of the attack, but in its message to the world of "You see! This is what we've been going through! Now, do you understand us?"
But time has "healed," and we have once again descended to our previous disagreements and ideologies. We are not united.
And sadly, if Israel itself is not unified - as our enemies are, for the purpose of destroying Israel - then there will be no unified message, and we will continue to lose the PR battle, even if we are right.
So, please do not waste your time analyzing the PR strategy - or even lack thereof - or tactical approach of the Israeli government. It's not about that. It's the same problem that has plagued the Jewish people for centuries. We can't unify. Even about a message. Even when our future is at stake.
Glenn Jasper is a PR veteran and the General Manager of Ruder Finn Israel, the leading full-service strategic marketing consultancy and public relations agency in Israel. He blogs at http://www.ruderfinn.co.il/.
Look at the New York Times coverage of the recently appointed commission to look into the flotilla incident. In addition to Arab League and Turkish condemnations of Israel we have:
Critics in Israel questioned the powers of any panel less than a full state commission of inquiry. In an editorial published on Sunday, the liberal newspaper Haaretz said the government's efforts at investigating itself looked increasingly like a "farce."
It really doesn't matter if Ha'aretz is a lonely voice in Israeli society as a recent poll showed:
In a poll of Israeli Jews after the flotilla raid, 61 percent said Israel should not adjust its tactics to curry favor with the international community, according to Princeton, N.J.-based Pechter Middle East Polls. Eighty-five percent of the 500 polled said that Israel either did not use enough force or used the right amount of force.
In addition to Israel's enemies, the Times is willing to lend the voice of a marginal internal critic to undermine the government's case further. This is exactly what Glenn refers to.
Posted: 15 Jun 2010 03:42 AM PDT
Yesterday Elder of Ziyon blogged about an article in the New York Times. The NYT's bureau chief, profiled a reporter who recently returned from Gaza. Elder of Ziyon observed:
But there are a number of stories that do not get adequate coverage when reporters like Bronner talk about Gaza.
Treppenwitz also covered an article about Palestinian life. In his case an article in the NYT's travel section about Ramallah.
All in all, a travel article that spans a mere 1000 words (roughly analogous to the clear picture he paints), manages to directly mention the occupation/conflict eight times, with several more veiled references thrown in for atmosphere.
I know that he's emphasizing the gratuitious Israel bashing references to the article, but again it's easy to see that the travel reporter is trying to portray life in Ramallah as normal as possible - by Western standards.
It's impossible to ignore that something has changed. Or at least a perception has. For years we were told "well we don't agree with the terror, but you have to understand that it's driven by despair." This made it imperative for Israel to solve the Palestinian issue, whether the Palestinians cooperated or not. But now when it's impossible to argue that the Palestinian suffering is uniquely bad, (Elder points out that it's Hamas, not Israel, that makes life in Gaza unpleasant.) demands for Israel to accede to every single Palestinian demand, simply provide cover for perpetuating anti-Israel grievances.
In the past decade Palestinian leaders have twice rejected peace offers from Israel. Given these rejections and the normalcy now experienced by most Palestinians, contrary to the conventional wisdom of the past 43 years, Palestinian independence and statehood are clearly in their own hands.
Crossposted on Yourish.
Posted: 14 Jun 2010 10:33 PM PDT
Welcome back to Musical Monday, sorry about the delay this week. Every week Elie and I alternate a trivia quiz where we give you lyrics and you figure out the songs and the overall theme.
Here are this week's clues:
1) The memories are grey but man they're really coming back
Good luck and have fun!
TRN correctly guessed that the the theme for 142-143 was "flicks" Below, I've provided the answers based on the ordering at Musical Monday 142. I have also finally posted the answers to #139 (at #141) and the answers to #141 (at #143).
1 "So why on earth should I moan?" - "A Hard Day's Night", Beatles
2 "But his lies can't disguise what you fear" - "Goldfinger", Shirley Bassey
3 "But you won't need to read between the lines" - "For Your Eyes Only", Sheena Easton
4 "A sacred why, a mystery gaping inside" - "A View to a Kill", Duran Duran
5 "Hundred thousand changes, everything's the same" - "The Living Daylights - A Ha
6 "But every now and then I feel so insecure" - "Help", Beatles
7 "Now it's 'us', now it's 'we'" - "Ben", Michael Jackson
8 "I've been kicked around since I was born" - "Stayin' Alive", The Bee Gees
9 "Their lips are lying only real is real" - "Grease", Frankie Valli
10 "A million lights are dancing and there you are, a shooting star" - "Xanadu", Olivia Newton-John
11 "Mister Charles Darwin had the gall to ask" - "Man in the Moon", R.E.M
12 "Burns like a red coal carpet" - "Gimme Shelter", Rolling Stones
13 "No one could look as good as you" - "Pretty Woman", Roy Orbison
14 "Just because my composure sort of slips" - "Chances Are", Johnny Mathis
15 "One day soon, I'm gonna tell the moon" - "The Crying Game", Boy George
16 "Can it be that it was all so simple then" - "The Way We Were", Barbara Streisand
17 "Could it be finally I'm turnin' for home?" - "You Light Up My Life", Debby Boone
18 "It's a fact, we got a first rate act" - "The Main Event", Barbara Streisand
19 "It's certainly a thrill" - "Sgt. Pepper's Lonely Hearts Club Band ", Beatles
20 "Or the mountain should crumble to the sea" - "Stand by Me", Ben E. King
21 "I just might have a problem that you'll understand" - "Lean On Me", Bill Withers
22 "The devil take your stereo, and your record collection" - "Stand and Deliver", Adam and the Ants
23 "Take my arms, I'll never use them" - "All Of Me", Many covers
24 "And the soul afraid of dying, that never learns to live" - "The Rose", Bette Midler
25 "Just one look and I can hear a bell ring" - "Mamma Mia", Abba
26 "And then you'll want the love you threw away before" - "One Fine Day", Chiffons
27 "Treasure these few words" - "P.S. I Love You", Beatles
28 "A friend who taught me right from wrong" - "To Sir, with Love", Lulu
29 "But you've got dreams he'll never take away" - "Nine to Five", Dolly Parton
30 "Light up the sky like a flame" - "Fame", Irene Cara
31 "'Cause we, could be happy, can't you see?" - "That Thing You Do", "The Wonders" (aka Fountains of Wayne)
32 "Where the unicorn's the last one at the water hole" - "Romancing the Stone", Eddy Grant
33 "I'll be where the eagle's flying higher and higher" - "St. Elmo's Fire", John Parr
34 "We stare just a little too long" - "Something to Talk About", Bonnie Raitt
35 "If you're seeing things running through your head" - "Ghostbusters", Ray Parker, Jr.
37 "Every one of us has all we need" - "Yellow Submarine", Beatles
37 "Plastic tubes and pots and pans" - "Weird Science", Oingo Boingo
38 "Don`t show me faded photographs, just tell it from the heart" - "Nothing in Common", Thompson Twins
39 "Worlds collide and hearts will be broken" - "The Secret of My Success", Night Ranger
40 "Send her back to me, cause everyone can see" - "Misery", Beatles
41 "My train is going, I see it in your eyes" - "Babe", Styx
42 "I can't stand the beats, I'm asking for the cheque" - "Vertigo", U2
43 "Tomorrow's a day of mine that you won't be in" - "Vacation", The Go-Gos
44 "There's a healing in those guitars, and a spirit in the song" - "The Doctor", Doobie Brothers
45 "I'm not gonna stand here and wait" - "Hero", Nickleback
46 "If the Bible tells you so?" - "American Pie", Don McLean
47 "I believe to my soul now, po' Bob is sinkin' down" - "Crossroads", Cream
48 "And that cigarette haze has ecology beat" - "Better Off Dead", Elton John
49 "Starring in our old late, late show" - "Key Largo", Bertie Higgins
50 "Jackie, hey what you doing now" - "Nightshift", Commodores
51 "Don't believe the church and state" - "Silent Running", Mike & The Mechanics
52 "He makes his livin' off of the people's taxes" - "Take the Money and Run", Steve Miller Band
53 "We were just young and restless and bored" - "Night Moves", Bob Seger
54 "After my picture fades and darkness has turned to gray" - "Time After Time", Cyndi Lauper
55 "I'm sitting here waitin' the gun still warm" - "Twilight Zone", Golden Earing
56 "More than some pretty face beside a train" - "Superman", Five For Fighting
57 "There's a place for us, you know the movie song" - "Romeo and Juliet", Dire Straits
58 "Paintin' walls and sippin' wine, sleepin' on the floor" - "Rocky", Austin Roberts
59 "So put away your make up" - "Roxanne", The Police
60 "From out of the East a stranger came" - "The Man Who Shot Liberty Valence", Gene Pitney
61 "I tried to laugh about it, hiding the tears in my eyes" - "Boys Don't Cry", The Cure
62 "I know I'm gonna love you any old way" - "Baby It's You", The Shirelles, Beatles
63 "May good fortune be with you" - "Forever Young", Bob Dylan, Rod Stewart
64 "Yeah, my blood's so mad feels like coagulatin'" - "Eve of Destruction", Barry McGuire
65 "People need some reason to believe" - "Running on Empty", Jackson Browne
66 "You'll say, we've got nothing in common" - "Breakfast at Tiffany's", Matchbox 20 M3) 1961 Audrey Hepburn, George Peppard, Patricia Neal
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